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Get to Know Us

We are passionate about helping small businesses thrive. Our expertise lies in providing the strategic guidance and practical solutions needed to create a cohesive HR strategy that drives business success.

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About Spark

At Spark HR, a deep-rooted understanding of the small business landscape is in our DNA.  Founded by the son of entrepreneurs, he witnessed his parents attempt to manage the complexities of the HR function. Without proper support, they encountered unnecessary stress and expense of using legal services for simple HR matters. 

 

With this firsthand experience, Spark HR is dedicated to providing tailored HR solutions that address the specific needs of small businesses. We are dedicated to providing business entrepreneurs with the HR support they need to succeed. Our customized solutions alleviate HR burdens, allowing you to concentrate on scaling your business.

Brian Ginsberg (he/him)

Principal

Brian has spent his entire career immersed in the world of human resources, providing strategic support to organizations. He possesses a diverse background, having worked in both for-profit and nonprofit environments. This broad background enables him to develop tailored HR strategies that align with the unique needs of different organizations.

Brian holds a Bachelors of Business from York University and an advanced HR certification from Seneca Polytechnic College. He also has certifications in alternative dispute resolution and mediation, nonprofit finance and the Certified Human Resource Specialist designation from Michigan State University. With strong knowledge and over a decade of experience, Brian is uniquely positioned to help your business succeed. He brings a deep understanding of the challenges and opportunities facing business owners.

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Sparking the Future of HR

I believe the contractor model is poised to become the predominant workforce structure for HR professionals in the future. HR must maintain a neutral and unbiased stance to effectively navigate today's workplace. While building trust is crucial, emotional connections with employees can hinder sound decision-making. The tension between advocating for employees and upholding organizational interests can be a significant challenge for HR professionals. To maintain fairness and effectiveness, HR should operate with a level of independence similar to an internal auditor.

Brian Ginsberg

Principal, Spark HR Advisors

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